Case+Studies

= Case studies =

toc [|ESPM]
Cases database created by professors and students from Escola Superior de Propaganda e Marketing (ESPM), in Sao Paulo.

[|Thunderbird]
Thunderbird, The American Graduate School of International Management offers a series of field and library case studies authored by their faculty. The cases have been created for educational use only and provide a teaching note available to faculty only. Cases may be ordered from the Thunderbird website. All revenue from the sale of cases goes toward the expense of maintaining the case series and supporting the continued research of students and faculty to create more. Samples of cases are stored in PDF files. Ordering information is available here as well. //The following is a list of case studies specifically related to the Brazilian business environment and the area of business upon which they focus. You can find the specific cases at the above listed link by using the Search engine for the title in which you are interested.//

[|Brazil's Waste: A Big Emerging Market] Business, Environmental management, emerging markets, public-private partnerships, Kyoto Protocol, Brazil

[|Plantar S.A. (Brazil): The Value of Carbon Assets] General management, business ethics

[|Johnson & Johnson Consumer Products Brazil A] General management, Industry & competitive strategy

[|Johnson & Johnson Consumer Products Brazil B] General management, Industry & competitive strategy

[|Coca-Cola's Marketing Challenges in Brazil: The Tubaínas War] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Marketing, industry, and competitive strategy

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Ad-lider Embalagens, SA: Marketing Research for Drawstring Trash Bags in Brazil] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Marketing

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Dell's Dilemma in Brazil: Negotiating at the State Level] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Business, Government, and International Policy

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Brasil Telecom S.A. (Abridged)] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Strategy; Privatization; Telecom

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|International Pizza House Brazil] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%; margin: 0in 0in 0pt;">Subjects: Marketing.

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Brasil Telecom S.A.] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%; margin: 0in 0in 0pt;">Subjects: Strategy, Privatization, Telecom.

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Multiquimica Do Brasil] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%; margin: 0in 0in 0pt;">Subjects: International product pricing and market penetration strategy.

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Global Currency Crises 1998-99] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%; margin: 0in 0in 0pt;">Subjects: Analytical comparison.

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|GM's Plant-X Brazil] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%; margin: 0in 0in 0pt;">Subjects: Multinational capital budgeting, exchange rate risk, applied financial analysis.

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Ricardo Semler and Semco S.A.] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%; margin: 0in 0in 0pt;">Subjects: Organizational change, general management.

[|Harvard Cases]
These cases are published by the Harvard Business School and designed for use by trainers and managers, as well as eductors. Cases specifically dealing with the Brazilian business environment are available at the links below. Information about purchasing these cases and copyright privileges is also provided when you access a specific case.

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Brazil: Leading the BRICs?] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Business & Government Relations

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Los Grobo: Farming's Future?] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">General Management

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Cresud S.A., Farmer or Real Estate Developer?] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Finance

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Accounting

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|GENICON: A Surgical Strike into Emerging Markets] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">marketing

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Vale: Global Expansion in the Challenging World of Mining] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Business & Government Relations

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Veja: Sneakers with a Conscience] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Entrepreneurship

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Mirae Asset: Korea's Mutual Fund Pioneer] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Entrepreneurship

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Amyris Biotechnologies: Commercializing Biofuel] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Operations Management

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Natura: Exporting Brazilian Beauty] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Marketing

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Codevasf] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">General Management

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Reciclare: Rethinking the Future] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Social Enterprise

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Ad-lider Embalagens, SA: Marketing Research for Drawstring Trash Bags in Brazil] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Marketing

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Cosan: Thinking Outside the Barrel] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Business & Government Relations

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Plantar S.A. (Brazil): The Value of Carbon Assets] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">General Management

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Amyris Biotechnologies] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">General Management

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Milagrol Ltda.] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Finance

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Families, Fortunes, and Footwear: Reaching Out to the Fourth Generation of Brazil's Lupo S.A.] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Organizational Behavior

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|JBS Swift & Co.] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Marketing

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|ViniBrasil: New Latitude Wines] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Marketing

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Nodal Logistics and Custo Brasil] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Finance

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|ARCOR Group's Internationalization and the ARCOR Foundation in Brazil] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">General Management

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Arauco (B): "Papel" in Brazil] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Strategy

<span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">[|Johnson & Johnson Consumer Products Brazil: Corporate Transformation] <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Strategy